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This page contains a single entry from the blog posted on December 17, 2004 2:58 PM. The previous post in this blog was Who are these guys?. The next post in this blog is He's back. Many more can be found on the main index page or by looking through the archives.

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Friday, December 17, 2004

Mr. Velveeta

Some people just can't take a joke. But today I met someone who can.

Kevin Cosgrove is the editor-in-chief of OregonLive.com, the well known website owned and operated by the same folks who bring us The Oregonian. From time to time, folks in the local blogosphere rag on that site pretty hard. Most of the criticism has to do with the difficulty readers have getting at the content of the newspaper via the site. And even when bloggers find something good on it and blog about it, we tend to take a slap at the site in passing.

Not too far back, while mentioning a good blog hosted by OregonLive, I called it and the paper "all the same Velveeta to me."

Cosgrove promptly sent me an e-mail message entitled "Mr. Velveeta here." Next thing I knew, he and I were having lunch together (his treat -- my second blatant conflict of interest in a single day) and discussing various aspects of the blogosphere, his site included.

My conclusion? OregonLive's current state reflects major, major corporate politics. The Advance (formerly Newhouse) publishing empire is feeling its way into the digital age very slowly, being careful to come up with a platform from which all the players in its multi-faceted operation can work together smoothly. It's a daunting task. And of course, the tight-fisted, closely held giant is not about to buy a system from Microsoft if it thinks it can devise one on its own.

So don't expect OregonLive to look like The New York Times site any time soon, or ever for that matter. But expect it to improve, slowly but surely.

Thanking Cosgrove for lunch, I vowed not to call him Mr. Velveeta any more. No, no, he said, please do.

My kind of guy.

Comments (16)

I'm sure Mr. Cosgrove is charming and well-meaning. The site, and all its close kin (a number of newspapers run the same one) are horrible.

That is much less an issue than that, in my view at any rate, The Oregonian functions like a stingy gatekeepers of the news of area business and government to its lowly citizens whom it feels entitled to spoonfeed on what it determines a "need to know" basis.

The paper has always been criticized as being dull. That, too, is much the lesser complaint. I heard many people note, over the last three years, that the biweekly Tribune was both more entertaining and more informative.

I'm not the person to make it, but I believe a strong case could be made that the Oregonian serves the public, and its own journalistic role, spectacularly poorly even in an era of lowered expectations. No improved website will do anything to remedy that.

I don't know if he made this clear, but that site is identical to many other newspapers across the country -- meaning, it must be some kind of "off the shelf" newspaper site template. It is surprising that a newspaper that large would stay with something that low-tech and clumsy for that long, but it's not like they're the only one, though they may be the largest, I don't know.

They should take a serious look at the Seattle PI site, which was brilliant before its fairly recent makeover and still is. It's a joy to use.

I'm well aware that there are a half-dozen or so Advance/Newhouse sites, and they all look the same (Kraft American slices from the same package, perhaps). My old hometown gets nj.com, for example, which is a dead ringer for OregonLive.

The technology is all controlled by the Advance folks on the East Coast. The news content, of course, is controlled by The Oregonian newspaper, which is about a 10-minute walk from where the OregonLive staff sits and is technically a separate entity. In several ways, then, the website is betwixt and between.

Okay, so first you've sold out to Marquis and now you've sold out to the Oregonian. How many more folks do you have to sell out to before you are a certified prostitute?

Just kidding, of course, but I thought it might be fun for you to see what it feels like from the other side, where everything you do is subject to criticism from people who would rather question your motives than deal with the substance of what you are doing or supporting.

Jack, I asked myself the same question, and I have no doubt that some readers feel that way. I prefer to think of myself as a high-class "call blogger."

Nice touch. Now I wonder what that makes us, your regular customers?

On the Internet, Portland has no local daily newspaper. I envy other mid-sized cities. Compare p-i.com, honoluluadvertiser.com, denverpost.com, sltrib.com, sacbee.com, spokesmanreview.com, signonsandiego.com. These sites provide the function of a newspaper in the Internet age.

Newhouse is doing the absolute minimum they can get away with in order to protect the printed-paper version of their product. For the Internet, they've created "portals" like OregonLive and cleveland.com -- a concept that was dead at least 5 years ago. Please, Newhouse, give us a "newspaper" not a "portal" with news as an afterthought.

(By the way -- ever try to access OregonLive late at night? You'll get some very weird HTML instead of news.)

Jack, this guy is the editor-in-chief? Aren't editors supposed to edit? Here are some headlines from todays Oregonian (online version):

  • "HIGH PRIORITY" (sic) (story is a run-on sentence followed by a phone number to call for flu shots)
  • "Tomato outlook peachier A supply shortage that sent prices soaring this fall is easing" (sic)
  • "Holiday gifts worth their weight in gold -- or silver"
  • "Holiday gifts worth their weight in gold -- or silver" (twice in a row)

"Nice touch. Now I wonder what that makes us, your regular customers?"

Uh ..... rich?

Local football heros, the Linfield Wildcats from McMinnville, won the NCAA Division III championship today. Go Wildcats!!!!!

brett
alumn '92

Actually, the best local newspaper sites I've ever used is the Arizona Republic's -- it's maddeningly simple to navigate and have integrated print news, TV news from the local NBC affiliate, and classifieds and entertainment, all gathered together. The best part is that it's even laid out to demonstrate a hierarchy of headlines. It's also a reasonably attractive newspaper site.

In short, it's nothing like the Oregonian's site. I know it's not their fault (sort of), but still. When even the Tribune's website is better than yours is...

I've met Kevin before, too. Nice guy (I met him before he was EIC at Oregonlive -- I think he was the sports guy or something). I've actually talked with several people not only on the newsroom staff at the Oregonian but on the O-Live staff who all said the same thing: There's a pile of political BS that goes on there and that's why they will always be well behind everybody else when it comes to their Web site.

It does not matter at all how nice he is -- or isn't! It's all about the job the website does, and the job the newspaper does.

The biggest irritation of having such a bad website is that one almost must read The Oregonian. As bad as it is, it adds injury to insult to have to pay for it.

Not that they likely care, but the poor website probably just decreases readership a whole lot more than it increases subscriber rates.

If anyone wants to send me suggestions - apart from make it look like the Arizona Republic - about what kind of local news you want, do.

Jack, since I find myself posting on your site this week, I thought I'd pass this along about Velveeta.

Your Mr. Velveeta remark reminds me of a line that Alfred Lubrano once used in a restaurant review: it was the kind of place that served "Velveeta with honor."

He's used it a number of times since. I always loved that line.

And, heck, as I'm posting, might as well take the obligatory swipe, too. Oregonlive has been terrible for as long as I can remember.

Agreed, but the problem is in New York, not in Oregon. And they know it's bad, so there's hope.

TrackBack

Listed below are links to weblogs that reference Mr. Velveeta:

» Please ignore the Man behind the curtain. Or not. from BlueOregon
As I wander around the state, there are folks who think the Oregonian is too liberal - and there are folks who think the Oregonian is too conservative. But the one thing that all readers of the Big O agree [Read More]

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In Vino Veritas

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La Granja 360, Syrah 2009
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Kirkland, Pinot Grigio 2010
Trader Joe's Coastal Syrah 2009
Columbia Crest, Horse Heaven Hills Merlot 2008
Trader Joe's Coastal Chardonnay 2009
Vieux Papes Red
Domaine de l'Aujardiere, Chardonnay 2009
Santa Rita, Cabernet, Medalla Real 2007
Penfold's, Koonunga Hill Shiraz Cabernet 2008
Guild, Red, Lot #02 2008
Dievole, Dievolino Sangiovese 2008
Laforet, Burgogne Chardonnay 2009
Columbia Winery, Merlot 2007
Bonterra, Cabernet 2008
Elk Cove, Pinot Gris 2009
Maquis Lien 2006
Scott Paul, Pinot Noir, Le Paulee 2007
Cameron, Chardonnay
B.R. Cohn, Cabernet, Silver Label 2006
Graffigna, Cabernet 2005
Palo Alto, Reserve Red 2008
Menguante, Garnacha 2008
Lange, Pinot Gris 2009
Felsina Berardenga, Vin Santo 1997
Anne Amie, Pinot Gris 2009
McKinley Springs, Bombing Ramge Red 2007
Vieux Papes Red
Dionysius Chardonnay 2009
Haden Fig, Pinot Noir 2009
Vega Montan, Mencia 2008
Chateau la Vernede, Coteaux du Languedoc 2007
Mount Defiance, Hellfire (White) 2008
Root: 1, Cabernet 2008
Columbia Crest, Two Vines Pinot Grigio 2009
Columbia Crest, Two Vines, Vineyard 10 White, 2008
Columbia Crest, Two Vines, Vineyard 10 Rose, 2007
Abacela, Grenache Rose 2009
Avia Cabernet 2004
Lemelson Pinot Noir, Thea's Selection 2007
Chateau de la Roulerie, Rose d'Anjou 2009
Casal Garcia, Vinho Verde Rose
La Ferme Julien, Rose 2008
Cana's Feast, Bricco Red, 2006
Hogue, Genesis Merlot, 2008
Owen Roe, Sharecropper's Cabernet, 2008
Kim Crawford, Unoaked Chardonnay 2008
J. Scott, Pinot Noir 2008
Edmunds St. John, White, Heart of Gold 2008
Columbia Crest, Walter Clore Private Reserve 2006
Stevenot, Cabernet, Sierra Foothills, "Stanford" 2000
Portuga, Vinho Rose 2009
Taylor Fladgate, First Estate Reserve Porto
Franciscan, Cabernet, Napa 2006
Chaparral de Vega Sindoa, Garnacha 2008
Quinta da Aveleda, Vinho Verde 2008
St. Francis, Chardonnay Sonoma 2008
E. Guigal, Cotes du Rhone Blanc, 2007
Edmunds St. John, Bone-Jolly, Gamay Noir 2008
St. Innocent, Pinot Noir 2006
Jigsaw, Pinot Noir 2007
Chateau Ste. Michelle, Merlot, Indian Wells 2007
Charles Shaw, Chardonnay 2008
Edmunds St. John, Bone-Jolly, Gamay Rosé 2009
Cameron, Willamette Valley Chardonnay
Il Valore, Sangiovese, Giovane, Puglia 2008
Duck Pond, Chardonnay, Wahluke Slope 2007
Kim Crawford, Marlborough Pinot Noir 2008
Domaine du Pesquier, Cotes du Rhone 2005
Cantina Zaccagnini, Montepulciano d'Abruzzo 2006
Domaine Matrot, Chardonnay, Bourgogne 2007
David Hill, Oregon Sparkling Wine, Brut
Chandler Reach, Monte Regalo 2006
Elk Cove, Pinot Gris 2008
Kirkland, Columbia Valley Merlot 2008
D'Aragon, Old Vine Garnacha 2008
Columbia Crest, Walter Clore Private Reserve 2005
Pavin & Riley, Merlot 2006
David Hill, Estate Pinot Noir, Barrel Select 2006
Castle Rock, Paso Robles Cabernet 2006
Magnificent, Cabernet, Steak House 2008
Conundrum 2008
Beaulieu, Cabernet, Rutherford 1998
Saint Cosme, Cotes-du-Rhone 2007
La Granja, Tempranillo 360, 2008
Santa Rita, Mendalla Real Cabernet 2006
Columbia Crest, Grand Estates Merlot 2006
Andezon, Cotes-du-Rhone 2007
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Troon, Druid's Fluid 2008
La Granja, Tempranillo 2008
Monte Antico, Toscana 2006
Vieux Papes, Blanc de Blancs

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Harper Lee - To Kill a Mockingbird
Emma McLaughlin & Nicola Kraus - The Nanny Diaries
Brian Selznick - The Invention of Hugo Cabret
Sharon Creech - Walk Two Moons
Keith Richards - Life
F. Sionil Jose - Dusk
Natalie Babbitt - Tuck Everlasting
Justin Halpern - S#*t My Dad Says
Mark Herrmann - The Curmudgeon's Guide to Practicing Law
Barry Glassner - The Gospel of Food
Phil Stanford - The Peyton-Allan Files
Jesse Katz - The Opposite Field
Evelyn Waugh - Brideshead Revisited
J.K. Rowling - Harry Potter and the Sorcerer's Stone
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Donald Miller - A Million Miles in a Thousand Years
Mitch Albom - Have a Little Faith
C.S. Lewis - The Magician's Nephew
F. Scott Fitzgerald - The Great Gatsby
William Shakespeare - A Midsummer Night's Dream
Ivan Doig - Bucking the Sun
Penda Diakité - I Lost My Tooth in Africa
Grace Lin - The Year of the Rat
Oscar Hijuelos - Mr. Ives' Christmas
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Steven Hart - The Last Three Miles
David Sedaris - Me Talk Pretty One Day
Karen Armstrong - The Spiral Staircase
Charles Larson - The Portland Murders
Adrian Wojnarowski - The Miracle of St. Anthony
William H. Colby - Long Goodbye
Steven D. Stark - Meet the Beatles
Phil Stanford - Portland Confidential
Rick Moody - Garden State
Jonathan Schwartz - All in Good Time
David Sedaris - Dress Your Family in Corduroy and Denim
Anthony Holden - Big Deal
Robert J. Spitzer - The Spirit of Leadership
James McManus - Positively Fifth Street
Jeff Noon - Vurt

Road Work

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