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This page contains a single entry from the blog posted on December 27, 2007 6:23 PM. The previous post in this blog was TurboTax Oregon kicker hassles aren't over. The next post in this blog is Portland debt clock ratchets back slightly. Many more can be found on the main index page or by looking through the archives.

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Thursday, December 27, 2007

As the planet groans

In a city as "green and sustainable" as Portland says it is, I can't help but wonder why something still hasn't been done about an obvious environmental problem. A reader writes:

Just a heads up that the Qwest Dex delivery people are out in full force. They dumped 20 bags of phone books at my building on SW Curry on Christmas Day. Just this afternoon I caught them trying to drop some phone books off at my building on 17th and Hawthorne. I turned them away, and then they lied to me that they had talked to my tenants and "they all told us that they needed new phone books." I insisted that we certainly didn't need any and they moved on. 30 minutes later I went out to check the mail and -- sure enough -- there were 30 bags of phone books neatly stacked in the entryway of my apartment building. Happy Holidays from Qwest, I guess. They were driving a 1980s white van with Ohio plates PFF 1799. If you see them around let me know as I have 330 pounds of trash for them.
We've blogged about this before. Not only do we now get three phone books at our house every year from Qwest (one of which is immediately tossed), but there's at least one more that shows up from some other company during the year, only to go directly to the recycling bin.

Why can't the city come up with a system under which, at a minimum, people can opt out of getting new phone books unless and until they ask for them?

Comments (16)

I see they are swindling college students in the contract employment scam rather than illegal aliens as they did last round.

We still get 6-8 Qwest or Dex books littered on our porch every year and they go directly into the recycle bin. I would think you'd have to be a paying customer to receive them, but we haven't had a land line in years!

Easy to solve problem:

1. Find out where the distributor is located [usually in some suburban office park].

2. Collect as many un-wanted phone books as you can fit in your vehicle of choice. Most family members, friends, and neighbors are happy to donate to your cause.

3. Elect an extra set of hands for help

4. Deliver the un-wanted phone books to the distributor.

It is likely you will be stopped by someone. Simply let them know that you are kindly returning merchandise that had been left in the neighborhood.

Another thing you can do is send the distributor a bill for illegally dumping garbage on your property and or neighborhood.

I dont get them any more (I think they are afraid to come into the neighborhood)...but cant you just call the phone company and tell them you dont want them any longer?
I dont see how they are useful any more, especially with the internet & search engines. I dont even use the websites like "Yellowbook" or whatever. Just Google.
There are guys where I work that just cant function without a phone book. Every single time they need a number they are scrambling for a book when they have a computer on their desk. Makes no sense...

Navin R. Johnson: "The new phone book's here! The new phone book's here!... I'm in Print!"

I don't think you can call Qwest anymore about this. My Qwest rep a couple of years ago said the Yellow Pages was spun off from the main company and is a separate entity.

I think in addition to Dex, there are at least two other books that come out every year, and possibly Verizon being a third. I advertise my small business in the Qwest Yellow Pages at outrageous prices because it is the only one people will keep around and use. And, yes, sometimes you need to look in the book, as Googling around the Internet can be a total waste of time. And of course, there are times when you aren't near a computer.

That said, I've noticed that over the years, more of my customers come to me because of my web page than from the Yellow Pages. So I really need to get that antiquated web page up to speed.

The City has followed up since you and I blogged about this earlier this year, Jack. My latest progress report is here. But in addition to joining the multi-state committee, the City should immediately adopt standards requiring delivery bags to provide a phone number for requesting pickup of undesired books, and a way to opt out.

God, those people are RELENTLESS.

This post reminded me of a sad time years ago when, out of financial desperation, I nearly worked for a phone book distribution contractor. I even attended a "training session" out at a building at Camp Withycombe near Clackamas.

When I realized the job was roughly equivalent in stature and pay to the ones where people stand on arterial streets holding signs for mattress stores, I got the &%$!*@ outta there.

And that was WAY before cell phones and the Internet made phone books obsolete. These days I think these people are just above "meter maid" (I can't think of another name for that job) on the likability scale.

I'm actually fine with getting a set of Qwest books -- for a lot of things, old-fashioned phone books are still a lot easier to use than their Web site. But those off-brand ones are essentially useless.

How will the little kids be able to sit and see over the table at family dinners without all those phoney books?
And remember when you had to beg for an additional set and were denied if you only had one phone in the house(and it was a rotary)?
Actually, I don't need the big books either, but I do like the minature telephone books that fit easily into the side pocket of a car door and are helpful when I am driving around and think of a place I'd like to get to but cannot remember their address and cannot find a telephone booth.

We get at least six phone books from three different companies - none of which have ever been requested. My Bride uses the Dex one from time to time, but all the others go into the recycling. And of course, they're delivered in petrochemical bags, which have to be taken to a grocery store for recycling.

Its as bad here in Salem. I get Dex every year, usually with a mini version that is really handy for the car but then I get 1-2 "other company" books and lately I'm getting a spanish language phone book as well. Last year at one point I had about 6 phone books sitting in my cupboard.

The reason they don't want you to opt out is that they use their "circulation" numbers to justify their ad prices. Is this how the invisible hand of the free market is supposed to make everything all better?

Sue, above, is correct about the inflated circulation figures: every "delivered" copy means an "average" household has the book. I'm guess that "bag" is the 4 book binding, meaning you've got 120 books on the porch. Now, lets do math: it means that the 120 books that were left were all read, cover-to-cover, by the 2.6 members of the average US household (2000 Census). This equals 312 views. (Bet you didn't know you had that many people living in your building!) Multiple this math out for every dwelling in Portland, and you see why each phone book wants me to shell out a grand for a modest ad.

Most advertising is priced at CPM (cost per million). If they only delivered new phone books to people who WANTED new phone books, the relative CPM price of phone book advertising would rise, and other advertising mediums would take the money (as they would a lower CPM cost). Economy of scale helps here: printing 5 million books isn't much more expensive than printing 1 million ... only material costs, not set up, design, information verification and all the other stuff that makes publishing expensive. So print lots, inflate your numbers, and make it a trash problem for others.

It's another reason why I haven't purchased a yellow page ad -- its a advertising scam.

At the end of the day is it really all that big of a deal? Just recycle the dumb things.

So print lots, inflate your numbers, and make it a trash problem for others.

Are we talking about the Oregonian now? ;-)

I cancelled that almost two years ago, and I still get the stupid thing delivered to my door.

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In Vino Veritas

Quinta das Amoras, Vinho Tinto 2009
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McKinley Springs, Bombing Range Red 2008
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Montes Alpha, Cabernet 2007
Gran Sasso, Sangiovese, Terre di Chieti 2009
Garda, Classico Chiaretto Rose
Beaulieu, Cabernet, Rutherford 1999
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La Granja 360, Syrah 2009
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Lange, Pinot Gris 2009
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Vieux Papes Red
Domaine de l'Aujardiere, Chardonnay 2009
Santa Rita, Cabernet, Medalla Real 2007
Penfold's, Koonunga Hill Shiraz Cabernet 2008
Guild, Red, Lot #02 2008
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Laforet, Burgogne Chardonnay 2009
Columbia Winery, Merlot 2007
Bonterra, Cabernet 2008
Elk Cove, Pinot Gris 2009
Maquis Lien 2006
Scott Paul, Pinot Noir, Le Paulee 2007
Cameron, Chardonnay
B.R. Cohn, Cabernet, Silver Label 2006
Graffigna, Cabernet 2005
Palo Alto, Reserve Red 2008
Menguante, Garnacha 2008
Lange, Pinot Gris 2009
Felsina Berardenga, Vin Santo 1997
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McKinley Springs, Bombing Ramge Red 2007
Vieux Papes Red
Dionysius Chardonnay 2009
Haden Fig, Pinot Noir 2009
Vega Montan, Mencia 2008
Chateau la Vernede, Coteaux du Languedoc 2007
Mount Defiance, Hellfire (White) 2008
Root: 1, Cabernet 2008
Columbia Crest, Two Vines Pinot Grigio 2009
Columbia Crest, Two Vines, Vineyard 10 White, 2008
Columbia Crest, Two Vines, Vineyard 10 Rose, 2007
Abacela, Grenache Rose 2009
Avia Cabernet 2004
Lemelson Pinot Noir, Thea's Selection 2007
Chateau de la Roulerie, Rose d'Anjou 2009
Casal Garcia, Vinho Verde Rose
La Ferme Julien, Rose 2008
Cana's Feast, Bricco Red, 2006
Hogue, Genesis Merlot, 2008
Owen Roe, Sharecropper's Cabernet, 2008
Kim Crawford, Unoaked Chardonnay 2008
J. Scott, Pinot Noir 2008
Edmunds St. John, White, Heart of Gold 2008
Columbia Crest, Walter Clore Private Reserve 2006
Stevenot, Cabernet, Sierra Foothills, "Stanford" 2000
Portuga, Vinho Rose 2009
Taylor Fladgate, First Estate Reserve Porto
Franciscan, Cabernet, Napa 2006
Chaparral de Vega Sindoa, Garnacha 2008
Quinta da Aveleda, Vinho Verde 2008
St. Francis, Chardonnay Sonoma 2008
E. Guigal, Cotes du Rhone Blanc, 2007
Edmunds St. John, Bone-Jolly, Gamay Noir 2008
St. Innocent, Pinot Noir 2006
Jigsaw, Pinot Noir 2007
Chateau Ste. Michelle, Merlot, Indian Wells 2007
Charles Shaw, Chardonnay 2008
Edmunds St. John, Bone-Jolly, Gamay Rosé 2009
Cameron, Willamette Valley Chardonnay
Il Valore, Sangiovese, Giovane, Puglia 2008
Duck Pond, Chardonnay, Wahluke Slope 2007
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Domaine du Pesquier, Cotes du Rhone 2005
Cantina Zaccagnini, Montepulciano d'Abruzzo 2006
Domaine Matrot, Chardonnay, Bourgogne 2007
David Hill, Oregon Sparkling Wine, Brut
Chandler Reach, Monte Regalo 2006
Elk Cove, Pinot Gris 2008
Kirkland, Columbia Valley Merlot 2008
D'Aragon, Old Vine Garnacha 2008
Columbia Crest, Walter Clore Private Reserve 2005
Pavin & Riley, Merlot 2006
David Hill, Estate Pinot Noir, Barrel Select 2006
Castle Rock, Paso Robles Cabernet 2006
Magnificent, Cabernet, Steak House 2008
Conundrum 2008
Beaulieu, Cabernet, Rutherford 1998
Saint Cosme, Cotes-du-Rhone 2007
La Granja, Tempranillo 360, 2008
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The Occasional Book

Niccolò Machiavelli - The Prince
Harper Lee - To Kill a Mockingbird
Emma McLaughlin & Nicola Kraus - The Nanny Diaries
Brian Selznick - The Invention of Hugo Cabret
Sharon Creech - Walk Two Moons
Keith Richards - Life
F. Sionil Jose - Dusk
Natalie Babbitt - Tuck Everlasting
Justin Halpern - S#*t My Dad Says
Mark Herrmann - The Curmudgeon's Guide to Practicing Law
Barry Glassner - The Gospel of Food
Phil Stanford - The Peyton-Allan Files
Jesse Katz - The Opposite Field
Evelyn Waugh - Brideshead Revisited
J.K. Rowling - Harry Potter and the Sorcerer's Stone
David Sedaris - Holidays on Ice
Donald Miller - A Million Miles in a Thousand Years
Mitch Albom - Have a Little Faith
C.S. Lewis - The Magician's Nephew
F. Scott Fitzgerald - The Great Gatsby
William Shakespeare - A Midsummer Night's Dream
Ivan Doig - Bucking the Sun
Penda Diakité - I Lost My Tooth in Africa
Grace Lin - The Year of the Rat
Oscar Hijuelos - Mr. Ives' Christmas
Madeline L'Engle - A Wrinkle in Time
Steven Hart - The Last Three Miles
David Sedaris - Me Talk Pretty One Day
Karen Armstrong - The Spiral Staircase
Charles Larson - The Portland Murders
Adrian Wojnarowski - The Miracle of St. Anthony
William H. Colby - Long Goodbye
Steven D. Stark - Meet the Beatles
Phil Stanford - Portland Confidential
Rick Moody - Garden State
Jonathan Schwartz - All in Good Time
David Sedaris - Dress Your Family in Corduroy and Denim
Anthony Holden - Big Deal
Robert J. Spitzer - The Spirit of Leadership
James McManus - Positively Fifth Street
Jeff Noon - Vurt

Road Work

Miles run year to date: 26
At this date last year: 15
Total run in 2011: 113
In 2010: 125
In 2009: 67
In 2008: 28
In 2007: 113
In 2006: 100
In 2005: 149
In 2004: 204
In 2003: 269
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